Times like these often cause us to reevaluate what is working and what isn’t, and to reassess where we stand vis-à-vis important constituencies like competitors, shareholders, employees, chief executives and boards, etc. Senior financial executives have gotten quite good at strategy for the most part, but maybe it is time to renew our focus on execution — turning those strategies into action in the most intelligent, efficient, cost-effective, and productive ways possible. After all, is it the strategizing itself or the implementation of those ideas that helps any firm distance itself from its competitors and provide better value to its shareholders? Arguably, both. But it is the CFO, in his/her role as business partner to the CEO, who is ultimately made or broken by his ability to execute.

This year’s theme, "Excellent Execution: Strategy, Innovation, and Profits" will explore that idea. As always, the 2008 Corporate Financial Executive Roundtable will explore the full array of issues facing senior financial executives and their companies. But it will pay special heed to how participants can excel in terms of delivering on the promises they make to their chief executives, employees, and shareholders, especially in the current environment of a slowing economy (possible recession), continuing market turmoil, and unpredictable interest rates..

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